Creating paper cups that can be used, recycled and recovered efficiently across all regions is complex. So we are taking a unique approach. Through an open innovation challenge we are casting our net wide and calling on people to join us at the forefront of reinventing the single-use paper cup to give it a brighter future. We invite designers, businesses and innovators around the world to submit ideas that meet our industry-transforming criteria. The most promising ideas we identify will be selected to move forward to the Accelerate step.
The Business Accelerator
Good ideas alone are not enough. To succeed, innovators need access to resources to enable them to achieve adoption at scale. Working alongside our partners and industry leaders, we will advance global end-to-end solutions to the market through our business accelerator. The accelerator will offer participants access to a network of experts and mentors as well as the resources and testing they need to be successful globally.
Value chain partnerships
For the new cup to be effective, it needs to be practical and beneficial to companies and actors across the entire cup value chain, and those actors need to collaborate to ensure it succeeds. We will work closely with recovery systems, suppliers and manufacturers to make sure our new solutions break boundaries. And through upstream and downstream collaboration, we will make sure the new cup solution is viable from production all the way to recovery.