The NextGen Cup Challenge is an open innovation initiative seeking to identify and commercialize existing and future solutions for the single-use, hot and cold fiber cup system. Students, suppliers, entrepreneurs, designers and businesses can join. Ideas may also include cup lids, sleeves, straws and consider reuse and alternative delivery systems. Awardees are eligible to receive a portion of funding up to $1 million. Up to six top ideas can enter our Circular Business Accelerator following the Challenge.
Out of 480 ideas submitted to the NextGen Cup Challenge, 29 have been shortlisted, stay tuned for the announcement of the winners in February!
“The idea of environmental sustainability in packaging is not just a Starbucks issue. It’s a global issue. Anything that gets us closer to that goal is not something we want to keep to ourselves.”
Andy Corlett, Director of Packaging R&D, Starbucks (NextGen Consortium founding member)
Starts on Sep 25, 2018
2. Ideas Phase
Starts on Oct 9, 2018
Starts on Nov 17, 2018
Starts on Dec 7, 2018
Final Review Phase
Starts on Jan 18, 2019
Top Ideas Announcement
Feb 27, 2019
What we are looking for
The NextGen Cup Challenge aims to push the boundaries of sustainable design and material innovation to solve a prevalent global waste issue. We’re looking for cup ideas that will work now and in the future as recovery infrastructures improve. Materials used in solutions should aim to be ethically and sustainably sourced, contain recycled content, and consider how disposal or reuse would be globally applicable or bespoke to regional needs.AA1]
What we provide
Designing a more sustainable fiber cup that’s accessible to the entire food-service industry requires cross-sector collaboration from designers, entrepreneurs, engineers, scientists and more. Throughout the Challenge, we’ll support participants with technical standards and material information, access to experts and toolkits to guide innovation and prototyping. Early- and growth-stage Challenge awardees receive funding and have up to six top ideas have the opportunity to join our Business Accelerator program.
Investors, packaging, recovery and supply chain experts and business leaders will provide piloting and testing opportunities for Accelerator participants and large companies not in the Accelerator. The goal is to commercialize and scale ideas and align them with the current and future interests of up- and downstream stakeholders.
A successful cup solution must work for people, planet and business. Submissions will be evaluated according to criteria you can find on the Challenge page.